Alastair Hutchens


Contact Alastair

Specialist Skills

  • Business Performance Improvement
  • Retail Marketing, Sales & Operations
  • Governance and Leadership
  • Relationship Management
  • Marketing Communications
  • Loyalty marketing programmes

Career Highlights

  • 7 years as CEO of New Zealand’s most successful B2C and B2SME loyalty programme Fly Buys creating a brand influencing >$US12bn of household expenditure annually.
  • Global consulting assignment with Shell International based in London building retailing capability in over 50 countries on all 5 continents.
  • Leading Shell New Zealand’s non-fuel retailing business opportunities including marketing strategy, retailing format and operations for convenience store, car wash and branded fastfood alliances with McDonald’s and Burger King.

 Background and Experience

  • Since 2006, Alastair has had his own management consulting business, working with a diverse group of clients across many industry sectors to help them create, capture and deliver value; he is semi-fluent in French.
  • Board member of Scots College (, one of New Zealand’s leading independent (private) boy’s schools for Years 1 – 13
  • Providing strategic marketing advice to retail chains across different channels in New Zealand and internationally.
  • Providing non-profit organisations with governance and executive leadership services.